4 Ways To Plan An Effective Speech

by drjim on July 29, 2014

Planning is what you have to do before you give an effective speech

Planning is what you have to do before you give an effective speech
Image Credit

We all share the same goal: we’d like to be able to deliver a great speech. However, in order to do that, a number of different things have to come together at the same time for us. These include such things as having a good speech, having a receptive audience, and just a little bit of luck. I can’t do anything about that luck thing, but I think that I’ve got a few suggestions that will help with everything else.

4 Tips For Creating An Effective Speech

Yes, we’d all like to be able to sit down and just let an effective speech flow out of us. However, all too often it doesn’t seem to happen that way – what we end up with is a jumbled mess of thoughts. In order to demonstrate the importance of public speaking and create a speech that will both connect with our audience and show them that we’ve planned out what we wanted to share with them, we need to follow the following four steps when we are creating an effective speech:

  1. Pick Your Purpose: You have agreed to give a speech: why? What is the purpose of you writing a speech, practicing it, getting all dressed up, and being willing to deal with the nerves associated with standing in front of a group of strangers? Is your purpose the right one to share with this audience and are you the right person to be doing it? Finally, do you really care about this purpose – if you don’t then you shouldn’t be up there.
  2. Know Your Audience: If you want your next speech to be effective, then you are going to have to have a good understanding of who you’ll be talking to. How big will your audience be? Who is going to be in your audience (age, gender, profession, political views, etc.) Why are they there to listen to you?
  3. Clearly State Your Main Point: The reason that you are giving this speech needs to be something that you can sum up in a single sentence. Make sure that you know what this sentence is. Once you have identified this point, make sure that you have three supporting points that all serve to bolster your main point. Pull all of this together, and you’ll have yourself an effective speech.
  4. Back It Up: If you want to use your effective speech to win your audience over to your way of thinking, then you’re going to have to present them with the evidence that you are right. Make sure that you’ve taken the time to do your homework and you’ve got an compelling set of evidence that will support your viewpoint including: fact & figures, stories, definitions, examples, etc.

What All Of This Means For You

The success of your next speech may be determined before you even take the stage. If you’ve done all of the planning that is necessary, then the benefits of public speaking will be yours and you’ve set yourself up for success.

In order to plan your next speech you are going to have to take the time to define your purpose and make sure that you know who is going to be in your audience. Every speech has a central point – make sure that you know what yours is. Finally, make sure that you have the evidence that you’re going to need in order to back up the point that you are making.

The good news is that you can deliver powerful and effective speeches. What you need to do is to make sure that the take the time before your speech to plan out what you want to say and how you want to say it. Do your homework and I’m sure that you’ll be pleased with the results!

- Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Public Speaking Skills™

Question For You: What’s the best way to find out about who will be in your audience?

Click here to get automatic updates when The Accidental Communicator Blog is updated.
P.S.: Free subscriptions to The Accidental Communicator Newsletter are now available. Subscribe now: Click Here!
 
Note: What we talked about are advanced speaking skills. If you are just starting out I highly recommend joining Toastmasters in order to get the benefits of public speaking. Look for a Toastmasters club to join in your home town by visiting the web site www.Toastmasters.org. Toastmasters is dedicated to helping their members to understand the importance of public speaking by developing listening skills and getting presentation tips. Toastmasters is how I got started speaking and it can help you also!

What We’ll Be Talking About Next Time

One of the challenges of any presentation is that we want to be able to both capture and hold our audience’s attention while we are speaking. If your speech is 30 minutes, 60 minutes, or even longer this can be a real challenge. The good news is that your PowerPoint (or Keynote) slides can help you if you know how to add a bit of intrigue to your presentation…

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Your speech should not be fighting against your PowerPoint slides

Your speech should not be fighting against your PowerPoint slides

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How many times have you been asked to give a speech and the way that you got ready for it was to sit down and create a whole bunch of PowerPoint (or Keynote) slides? Yep, I’ve done the same thing. Hopefully we all know that a speech is really so much more than just a bunch of slides. However, the slides that we use can help to make our speech that much more effective. How can we create slides that will help, not hinder, our next speech?

6 Tips For Making Better Slides

It is possible to give a speech without using any slides. Given the importance of public speaking, this is the right way to start to think about your next speech: how would I do it without any slides? Once you can picture what this would look like and you’ve got your speech built, then it’s time to come back and start to add slides.

The purpose of using slides in your next speech needs to be to make a great speech even better. Each slide that you show to your audience needs to enhance the point that you are trying to make in your speech at that time. You don’t want to confuse your audience and you don’t want to take away from what you are trying to communicate.

Here are 6 tips to keep in mind when you are deciding how you want the slides that will support your speech to look:

  1. Keep It Simple: The PowerPoint tool comes with a lot of options that can be used to add cheesy effects to any slide. Avoid the temptation to dress up your slides using all of the tools at your disposal and instead keep your focus on simple basic designs. Your audience will thank you for this.
  2. Make Your Text Easy To Read: Yes, I know that you have a virtually unlimited number of fonts that are available for you to use, but don’t. Instead, choose to use sans serf fonts (the simple looking ones without the fancy details). The best fonts for use with a PowerPoint slide include Arial, Helvetica, or Calibri. These fonts tend to be the easiest to read on screens.
  3. Use Decorative Fonts Sparingly: I know that I can’t talk you out of not using all of those fonts that you have at your fingertips, so let’s see if I can get you to use them only occasionally. Try to use decorative fonts only for slide headers, and then only if they’re easy to read. Generally speaking, decorative fonts are hard to read and should only be used for large headlines at the top of the page. I recommend that you stick to a classy serif font like Georgia or Baskerville.
  4. Love That Contrast: The worst thing that you can do is to put dark text on a dark background or light text on a light background. Instead, put dark text on a light background. It turns out that this is the easiest to read. If you have to use a dark background (if your company uses a standard template with a dark background) make sure your text is quite light (white, cream, light grey, or pastels) and maybe increase the font size.
  5. Stay Out Of The Middle Of The Road: When you are adding text to a slide, you are going to want to align your text to the left or to the right. Centered text is harder to read and looks amateurish. Align your text with a right-hand or left-hand baseline – it will look better and be easier to follow.
  6. Reduce, Reduce, Reduce: Always make sure that you avoid clutter. Keep the amount of material that you have on a slide to a minimum: a headline, a few bullet points, maybe an image – anything more than that and you risk losing your audience as they sort it all out.

What All Of This Means For You

As speakers, our goal is to be able to connect with our audience. It takes a lot of effort to create and deliver a speech. We want to maximize the impact that our speech is going to have. PowerPoint slides can help to make our speech do a better job of getting our point across to our audience and enhance the benefits of public speaking.

However, if we aren’t careful, our PowerPoint slides can both distract and confuse our audience. That’s why we need to take the time to create slides that will work with our speech, not against it. We’ve discussed 6 different tips that will help us to make slides that will complement our next speech.

Making high quality slides that act as an effective part of your next speech does not require a degree in art. Rather, what is required is an understanding of what it is going to take in order to connect with your audience. Use these tips and watch your next set of PowerPoint slides help your speech to become even more effective.

- Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Public Speaking Skills™

Question For You: Do you think that you should put any text on your next set of PowerPoint slides?

Click here to get automatic updates when The Accidental Communicator Blog is updated.
P.S.: Free subscriptions to The Accidental Communicator Newsletter are now available. Subscribe now: Click Here!
 
Note: What we talked about are advanced speaking skills. If you are just starting out I highly recommend joining Toastmasters in order to get the benefits of public speaking. Look for a Toastmasters club to join in your home town by visiting the web site www.Toastmasters.org. Toastmasters is dedicated to helping their members to understand the importance of public speaking by developing listening skills and getting presentation tips. Toastmasters is how I got started speaking and it can help you also!

What We’ll Be Talking About Next Time

We all share the same goal: we’d like to be able to deliver a great speech. However, in order to do that, a number of different things have to come together at the same time for us. These include such things as having a good speech, having a receptive audience, and just a little bit of luck. I can’t do anything about that luck thing, but I think that I’ve got a few suggestions that will help with everything else.

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