That important person is counting on you to do a good job

That important person is counting on you to do a good job
Image Credit:
Jonathan Kos-Read

Not every speech that we create will be delivered by us. As you get better and better at this speech writing thing, what you may discover is that other people start to reach out to you. They’ve heard your speeches and they like what you’ve said. These people may be important people who cause things to happen each time they give a speech and so they realize the importance of public speaking. They may ask you to create a speech for them to use. This request is both an honor and a challenge: just exactly how do you create an effective speech for an important person?

Why Writing Speeches For Someone Else Is A Big Deal

When you write a speech for someone else, you are potentially going to have a chance to hear them present your speech. This can be a powerful event for you. You’ll have a chance to watch both the emotions and the reactions of the people who make up the audience for the speech that you wrote. This can be very powerful for you as you see people being touched by the words that you wrote.

In order to be the person who gets selected to write a speech for an important person, they are going to have to first value the work that you do. Simply put, this means that they need to have seen previous speeches that you’ve created. The important person has a tough job – when they give a speech, they have to address a diverse audience and make sure that their message is delivered.

One of the most important things that you are going to have to understand as the person who is writing a speech for someone else is that not every speech will turn out the way that you want it to. You’ll have a couple of tough audiences that you are dealing with: the person that you deliver your speech to and the audience that they’ll be talking to. You have to really want to do this job and you’ll need to have some thick skin to put up with the times that your best work is not what people are looking for. Realize that praise and recognition of your work is not a guaranteed thing.

How To Write A Speech For Someone Else

What’s the best way to go about writing a speech for someone else? The key point to understand here is that this is a learning process for everyone involved. You need to understand what this job is going to require from you. There will be a great deal of research, ongoing studying, and attention to detail. You have to want to do it.

One of the key issues that you’ll discover when you take on a task like this is just how much time it is going to require from you. In the early stages, you need to assume that just creating a single speech will take up just about all of your available time. However, the good news is that once you are able to create speeches that meet with the approval of your important person, your speech production rate will increase. You should then be able to write multiple speeches each week.

Although you are the person who is writing the speech for the important person, there’s something important that you need to keep in mind while you are writing the speech. When the important person delivers the speech, the audience needs to believe that they wrote it themselves. This means that you’ll need to work the mannerisms and personal characteristics (including vocabulary) into the speech that you are creating.

What All Of This Means For You

If you can become recognized as an effective speaker, something magical may happen. An important person may hear one of your speeches, be impressed by it, and then ask you to write speeches for them so that they can make use of the benefits of public speaking. This is a real honor, now all you have to do is to figure out how to create a speech for someone else.

When you write a speech for someone else, hopefully you’ll have a chance to hear them present it. When this happens it can be a powerful moment when you see how your words are affecting the audience. The important person can cause change to occur each time they speak so being selected to write a speech for them is a big deal. There is a great deal of studying that will be required in order to do this job well. You’ll also have to make sure to create a speech that appears to have been written by the important person and has their mannerisms worked into it.

Being asked to create a speech for someone else allows you to take your speech writing skills to the next level. No longer are you creating a speech for you to give, now it’s someone else. This is a hard job, but if you can get good at it then you’ll have developed a new skill that will make you even more valuable than you are today!

– Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Public Speaking Skills™

Question For You: How much time do you think that you’d have to spend with someone if you were writing a speech for them?

Click here to get automatic updates when The Accidental Communicator Blog is updated.
P.S.: Free subscriptions to The Accidental Communicator Newsletter are now available. Subscribe now: Click Here!
 
Note: What we talked about are advanced speaking skills. If you are just starting out I highly recommend joining Toastmasters in order to get the benefits of public speaking. Look for a Toastmasters club to join in your home town by visiting the web site www.Toastmasters.org. Toastmasters is dedicated to helping their members to understand the importance of public speaking by developing listening skills and getting presentation tips. Toastmasters is how I got started speaking and it can help you also!

What We’ll Be Talking About Next Time

As someone who has given some speeches, I suspect that you feel pretty comfortable writing your speeches. You may not like doing it (who does?), but when the time comes to get it done you sit down and take care of it. That’s all well and good, but what would you do if someone who understands the importance of public speaking asked you to write a speech for them? All of a sudden the speech that you’ll be creating is not your own – it will be spoken by someone else. How are you going to go about doing this?

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What Will The Outcome Of Your Next Speech Be?

by drjim on January 16, 2018

It's not how you say it, but the results that you get that really count

It’s not how you say it, but the results that you get that really count
Image Credit: Rex Hammock

When we are asked to give a speech, we generally put a lot of time and effort into doing the best job that we can because we understand the importance of public speaking. We’ll create a speech that we think that our audience would like to hear. We’ll practice it until we think that we have it just right. And finally, we’ll get up in front of our audience and do our best job of giving a good delivery so that we can share the benefits of public speaking. However, is it possible that we’re missing something here? Shouldn’t our focus really be on what the impact of our speech is going to be? What’s the outcome of your next speech going to be?

It’s Not All About Packaging

In all honesty, when we talk about becoming better public speakers a lot of what we spend our time discussing has to do with “packaging”. We tend to start things out by asking questions. What is your intention? What do you want your audience to feel, to know, to do? How can you get them to do what you want them to?

Once we felt that we had the answers that we needed for this audience, we then moved on to how we were going to make this happen. This had to do with things like make eye contact, emphasize this word, this gesture is good, that one is bad. This was all good, I’m not going to take away from that, but I don’t think that it’s quite getting us to where we want to be.

The problem with what we have been doing when we’ve been creating our speeches is that we have hardly ever spent time thinking about the content of the talks we are developing. Additionally, all too often we only use one format for our business presentations: Tell ‘Em What You’re Gonna Tell ‘Em, Tell ‘Em, and then Tell ‘Em What You Told ‘Em.” It turns out that this really does not work all that well with today’s sophisticated audiences.

3 Skills That Create Great Outcomes

We’ve been going at this all wrong. It turns out that one’s skill as a speaker should probably not be judged on style, but rather on outcomes. What this means is that things like eye contact aren’t going to do it for you – it’s good to be able to do correctly, but it’s not going to create a better outcome. All of this packaging is important because it allows your audience to view you as a trustworthy source of information. However, it’s not enough.

This all leads to the big question. What presentation skills do you need to have in order to create outcomes that are good for your audience? The first one has to do with how your audience currently thinks about what you’ll be talking about. During your speech you need to take apart the thinking of your audience on the topic that you are speaking on and rearrange it so that it’s new, improved, and widely embraced by your audience. Not an easy thing to do.

Next, you need to move your audience out of a state of contemplation and into either a state of action or preparation for action. This is also hard. Your audience rather enjoys just sitting there listening to you. You need to poke them hard and get them to sit up and want to go out and change the world based on what you have just told them.

Finally, as long as you are going to the effort of creating and delivering this speech, you’d like your audience to understand what you have told them, remembered, and believe you. Your audience should be able to retain a certain amount of your messaging and the information that you’ve shared with them. It’s probably too much to ask that they remember everything that you’ve told them, but if they can at least remember some of it then that will be an outcome that you can live with.

What All Of This Means For You

When we agree to give a speech, we want to make the biggest impact on our audience that is possible. In the past, we have tended to try to focus on things that we think will matter to our audience: eye contact, what we are doing with our hands, where we are standing, etc. However, it turns out that we’ve been getting it all wrong.

The things that we tend to try to work on as we prepare a speech are often referred to as “packaging”. These are the things that while important, don’t really have a big impact on the outcome of our speech as far as how we’ll end up changing our audience. We’ve also been using the wrong format where we try to tell our audience the same thing over and over again. We need a better way. It turns out that the better way consists of having us do three things. The first is to change how our audience thinks about what we’ll be telling them by taking it apart and then reassembling it. Next, we need to find a way to motivate our audience to get up and take action based on what we have shared with them. Finally, we have to strive to make sure that our audience will remember what we have told them. That’s the outcome that we want from our next speech.

The reason that we give speeches is because, in our own way, we want to change the world. What this means is that we’ve got to find a way to connect with our audience and create the outcome that we want from our speech. The old ways of trying to make this happen have not been working. We need to start to use the new ways. Once we get good at this, every speech that we give will present us with an opportunity to get the outcome that we seek.

– Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Public Speaking Skills™

Question For You: What do you think is the best way to rearrange how your audience currently views a topic so that they can see it in a fresh way?

Click here to get automatic updates when The Accidental Communicator Blog is updated.
P.S.: Free subscriptions to The Accidental Communicator Newsletter are now available. Subscribe now: Click Here!
 
Note: What we talked about are advanced speaking skills. If you are just starting out I highly recommend joining Toastmasters in order to get the benefits of public speaking. Look for a Toastmasters club to join in your home town by visiting the web site www.Toastmasters.org. Toastmasters is dedicated to helping their members to understand the importance of public speaking by developing listening skills and getting presentation tips. Toastmasters is how I got started speaking and it can help you also!

What We’ll Be Talking About Next Time

Not every speech that we create will be delivered by us. As you get better and better at this speech writing thing, what you may discover is that other people start to reach out to you. They’ve heard your speeches and they like what you’ve said. These people may be important people who cause things to happen each time they give a speech and so they realize the importance of public speaking. They may ask you to create a speech for them to use. This request is both an honor and a challenge: just exactly how do you create an effective speech for an important person?

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How To Give A Keynote That Will Be Remembered

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What Speechwriters Can Tell Us About Creating Great Speeches

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When Giving A Speech, It’s All About Structure

December 5, 2017

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How Do You Ask Questions?

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How To Become A Good Liar

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When Starting A Speech, It’s All About Nesting

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Using Improv To Speak Off The Cuff

October 31, 2017

If I was to ask you how you prepare for a speech, what would you tell me? I suspect that you’d say that you realize the,importance of public speaking and so you sit down, consider why you’ve been asked to speak on and try to understand the event that you’ll be speaking at. You might […]

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