The Power Of Adding A Song To Your Next Speech

Let me be honest with you: I cannot sing. Nope, not a note. If I started singing, you’d start to leave the room. However, just because I can’t sing does not mean that you should not be considering adding a song or two to your next speech. We generally don’t think of speaking and singing … Read more

The Secret Of How To Use A Story In A Speech

As public speakers it seems like we’ve been told forever that using stories as a part of our speech is a powerful tool. Stories are part of the importance of public speaking. However, what’s been missing from this advice is just exactly how to go about using stories in our speech. I mean, do stories … Read more

Business Stories: Out Of Place Or On Target?

One question that I keep getting asked over and over by speakers that I am working with is if storytelling is such a powerful communication tool, then why isn’t it used more in business settings? It’s a good question, but the answer is a little bit complicated. Where Did All The Stories Go? I can’t … Read more

Just How Do Those Politicians Do It?

Love ’em or hate ’em, politicians are by and large fantastic communicators. If you take a look at their technique they may be lacking; however, they sure seem to be very good at getting their point across and wining audiences over. Wouldn’t it be great if we could figure out how they do that? There … Read more

“Once Upon A Time…” – The Role Of Storytelling In Business Communication

By Dr. Jim Anderson In the eternal quest to communicate better and have our message “stick” with our audience, a powerful tool is often overlooked by us technical types. A good story, told at the right time, in the right way, to the right audience can have a lasting effect that can transform an organization. … Read more