2 Tips For Giving A Successful Business Speech

by drjim on December 4, 2012

It's where you look during your speech that counts in the end…

It’s where you look during your speech that counts in the end…
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Giving a speech in a business environment, specifically to a group of senior managers, can be one of the most difficult speeches that any of us will ever be called on to give. However, even this type of speech can be done smoothly and will allow you to be seen as an effective communicator if only you take the time to follow the following suggestions.

What You Looking At?

There are many differences between the speeches that we give in “the real world” and the ones that we’ll deliver in a business setting. However, there is one thing that both of these types of speeches have in common: we need to use our eyes correctly.

What this means is that we need to remember that both ourselves and our audiences are human beings. Because of this, we both send and receive a great deal of communication when we are talking by using our eyes. If we don’t do this correctly, then our message is going to come across as being garbled and confused.

Due to the fact that delivering any speech in a business setting can be a high pressure undertaking, it is perfectly natural for the speaker to not want to make eye contact with his or her audience. Instead, we’d prefer to focus on our notes or our slides so that we can make sure that we’re getting our words to come out correctly.

You need to be very careful to not do this. Take the time to look everyone in the room in the eye while you deliver your speech. It’s only by doing this that you’ll be able to come across as being honest and believable. The idea that you are presenting will be much better received if you are able to connect with your audience by making eye contact with each and every one of them during your speech.

Short Is Good In A Business Presentation

The one thing that your audience does not have enough of is time. We are all starved for time these days and so the simple fact that your audience took the time out of their day to show up for your presentation should be taken as a compliment to you.

Once you have them sitting before you, you then need to treat their time as the valuable thing that it is. The presentation that you give needs to be as short as you can make it.

The trick here is to make sure that you completely cover all of the required information while at the same time using as few words as is possible. I must confess to wanting to include everything that I know into a speech so that my audience will walk away knowing as much as I do about a topic. You must resist this.

Instead, think about what you want your audience to be able to remember and to repeat after your presentation. Once you know this, then you’ll know what needs to be included in your speech – and what you can leave out!

What All Of This Means For You

Making a business presentation to a group of senior managers can be both a nerve racking and a career limiting event. You can do this successfully; however, in order to be successful you need to do the right things and not do the wrong things.

The goal of any business speech is to make contact with your audience and to get them to agree with your idea and perhaps approve your proposal. In order to make this happen, you need to take the time to make eye contact during your speech with everyone in the room. You’ll also have to respect the value of their time and work to keep your presentation as short as possible.

The ultimate goal of any speech that we give is to change the world in some way. Giving a business presentation to senior management allows us to make this happen if we take the time to do it correctly.

– Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World Public Speaking Skills™

Question For You: What do you think is the correct amount of time for a business presenation?

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Note: What we talked about are advanced speaking skills. If you are just starting out I highly recommend joining Toastmasters in order to get the benefits of public speaking. Look for a Toastmasters club to join in your home town by visiting the web site www.Toastmasters.org. Toastmasters is dedicated to helping their members to understand the importance of public speaking by developing listening skills and getting presentation tips. Toastmasters is how I got started speaking and it can help you also!

What We’ll Be Talking About Next Time

Giving a speech in a business environment, specifically to a group of senior managers, can be one of the most difficult speeches that any of us will ever be called on to give. However, even this type of speech can be done smoothly and will allow you to be seen as an effective communicator if only you take the time to follow the following suggestions.

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{ 4 comments… read them below or add one }

Theresa December 4, 2012 at 3:20 pm

Oops! I think you meant “compliment” not “complement.”

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Dr. Jim Anderson December 7, 2012 at 11:38 am

Theresa; Ouch! You were right! Oh well, apparently I need to take a closer look when my spelling tool presents me with alternatives!!!

Reply

Darren Fleming January 19, 2013 at 9:01 am

Nice tips Dr. Jim, one that stayed in my head was the one about time, the audience simply doesn’t not have enough time to listen hours about how we explain certain things, the speakers needs to be prompt and at the topic. The words are important but the key words are the secret here. You shouldn’t give a public speech unless you want to make something happen. That does not mean that you can’t make a joke at the beginning. You don’t have to be Seinfeld to warm up the audience but you can make a funny joke or observation at times.

Reply

Dr. Jim Anderson January 19, 2013 at 10:30 pm

Darren: you are correct about time and that’s where the power of a well-designed handout comes in. Instead of just restating what you covered in your speech, your handout can cover the things that you didn’t have time to go into in depth…

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