How Can You Work Persuasion Into Your Next Speech?

Persuasion is how speakers get audiences to take action

So why do you give speeches? Is it just to hear yourself speak? Is it because you understand the importance of public speaking? I suspect that the answer to this question is “no”. We give speeches because we have information that we want to share with an audience. Our goal for sharing this information is … Read more

Eye See What You Are Talking About

I’ve got a quick question for you: what’s the most important thing that speaker can do during a presentation? Give up? The answer is to form a bond with your audience. This will only happen if your audience believes that they really “get you” – that you understand them and that your message has been … Read more

The Secret To Delivering Bad News So That It Doesn’t Hurt So Much

I wish that I could tell you that every speech that you’ll give will be bright and happy. However, I won’t tell you that because you know as well as I do that life simply is not that way. There will be times that because of the importance of public speaking we are called on … Read more

Motivate Your Audience By Building Trust With Them

Often when we are giving a speech we are trying to convince our audience to take some action after they hear us speak. This is what the importance of public speaking is all about. We can do a great job of creating our speech, we can craft a powerful opening, and yet we may end … Read more

Public Speakers Need To Learn The Language Of Leadership

Why do you give speeches? I suspect that like most of us, the reasons vary; however, there is probably a common thread running through most of them – you want to lead your audience to take some form of action. In order to convince our audiences to follow us, we need to use words that … Read more