Business Stories: Out Of Place Or On Target?

One question that I keep getting asked over and over by speakers that I am working with is if storytelling is such a powerful communication tool, then why isn’t it used more in business settings? It’s a good question, but the answer is a little bit complicated. Where Did All The Stories Go? I can’t … Read more

Just How Do Those Politicians Do It?

Love ’em or hate ’em, politicians are by and large fantastic communicators. If you take a look at their technique they may be lacking; however, they sure seem to be very good at getting their point across and wining audiences over. Wouldn’t it be great if we could figure out how they do that? There … Read more

What’s The Best Story That A Public Speaker Can Tell?

Oh, this one’s an easy question to answer: your story. I don’t care if you are giving a speech about the company’s 3rd Quarter profits, or telling an audience about the best way to water-proof a roof, if you work a personal story into your speech it will instantly become a memorable speech. Now with … Read more

“Once Upon A Time…” – The Role Of Storytelling In Business Communication

By Dr. Jim Anderson In the eternal quest to communicate better and have our message “stick” with our audience, a powerful tool is often overlooked by us technical types. A good story, told at the right time, in the right way, to the right audience can have a lasting effect that can transform an organization. … Read more